Premium Viewing Area‍

next to the stage.

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Premium Lounge‍

with comfort amenities including seating (first-come, first-served), misting fans, shaded areas, free water refill stations, and more.

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Wellness Lounge‍

featuring complimentary services including barbers, hair braiding, massages, and a glitter bar daily from 12 PM–6 PM in the VIP area. Book your appointments now!

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Air-Conditioned Restrooms‍

in Premium Area.

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Private Full-Service Bar‍

with beverages available for purchase in VIP area, including special headliner themed cocktails.

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Climbing Kites Oasis‍

Climbing Kites is proud to serve as the Presenting VIP Sponsor of the Hinterland Music Festival. Stop by the Climbing Kites Oasis in the VIP area to enjoy our full lineup of award-winning hemp-derived THC beverages, cool off in the shade, and recharge between sets. Whether you're taking a break or raising a can with friends, the Oasis is your destination for relaxing all weekend long.

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Exclusive Food Vendors‍

in VIP - Get Baked Stuffed Pretzels and in GA+ - Bulldog Bakery and Muddy Puddles Ice Cream.

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PepperHarrow Flower Crowns‍

Visit their booth in the VIP Area to purchase a flower crown from Central Iowa's largest and most beautiful flower and lavender farms.

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Exclusive Photo Opp‍

in VIP Area.

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Dedicated Lines‍

Look for the VIP (LANE) signs for your dedicated lines at merch tents, showers, and all festival entrances.

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Merch Ordering Service

Skip the merch line by placing your order at the VIP Concierge. We’ll notify you when it’s ready to pick up at the concierge desk. Please allow 2–3 hours for fulfillment, though many orders may be ready sooner. (Available for festival merch only).

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Commemorative Festival T-Shirt

This will be pre-loaded on your festival wristband. Redeem your commemorative festival t-shirt at the Premium Concierge/Upgrade Booth, located outside the entrance to the Premium area!

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VIP Concierge Service‍

to assist with festival needs. Our concierge team will be available to answer any festival questions, and guests can stop by to pick up festival essentials along with exclusive branded giveaways.

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‍VIP pass holders also get access to all the perks listed with GA+.

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Free Look Policy

If you decide within one hour of scanning into the festival that you aren’t satisfied with the premium amenities, you can return your ticket. Read full details here.

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Want to upgrade?

Email realperson@hinterlandiowa.com with your order number.

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Have more questions?

View our full FAQs.

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